Oct 25, 2011

Do organic foods really have more nutrition?


People nowadays all want to live more healthy to keep our body strong, at lease far away from hospital. I think this is why Whole Food can be so popular and make a profit in United State. However, do organic foods equal to the food with more nutrition? The answer is no.


Organic food is the food which made from organic materials. Organic vegetables and fruit have to produced according to certain production standards, meaning they are grown without the use of conventional pesticides, artificial fertilizers, human waste, or sewage sludge, and that they were processed without ionizing radiation or food additives. As a result, if people know how to wash and deal with conventional food, in the point of view on food nutrition, we don't have to spend more on organic food. So, is this viewpoint will affect the sales in Whole Food?
I hope it will not because organic food indeed helps us to protect our environment. Organic farms do not consume or release synthetic pesticides into the environment. Some of pesticides have the potential to harm soil, water and local terrestrial and aquatic wildlife. They will damage our surrounding permanently. In addition, organic farms are better than conventional farms at sustaining diverse ecosystems, i.e., populations of plants and insects, as well as animals. When calculated either per unit area or per unit of yield, organic farms use less energy and produce less waste such as waste such as packaging materials for chemicals.


According to the survey, the customers in organic stores or supermarkets have more income and higher education than the customers in conventional stores. I hope they will concern about our planet as well as their bodies so they will continue to shop in the organic stores. After all, the price of organic food is two times more expensive than the price of conventional food. But if they don’t think so or our economy continues to go down, the managers in Whole Food have to think different business model to attract their customers.

P.S.I believe Whole Food Market already knows this viewpoint so their core values are not focus on ”Organic food makes you more healthy”.
Their core values are as blow:
• Selling the Highest Quality Natural and Organic Products Available
• Satisfying and Delighting Our Customers
• Supporting Team Member Happiness and Excellence
• Creating Wealth Through Profits & Growth
• Caring about our Communities & Our Environment
• Creating ongoing win-win partnerships with our suppliers
• Promoting the health of our stakeholders through healthy eating education.
(source: Whole Food website)

1 comment:

  1. Interesting Post Victor! I agree that organic stores and farming are important tools to help live more sustainably but its interesting that most consumers of organic food are primarily interested in food safety. The experience in stores like WF is also an improtant element of their success as you mentioned.

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