Culture VS Gourmet

Bubble tea..
Bubble tea, one of Taiwanese gourmet, is so popular in Taiwan. No matter during summer or winter, you can see many people in the street walking and holding a cup of bubble tea. Some people even drink a couple of cups a day. However, there is a store selling bubble tea in Chicago. The owner coming from Taiwan brought this unique snake with Taiwanese culture as same tasty as in Taiwan. This store has totally different fate. It located in a flourish area where there are all kind of restaurants from different countries such as Japan, India, Thailand…and so on. Most of the residents living here are young and can accept novel things. However, this store just opened one year and it will be closed. WHY? When my class talking to do business in Taiwan and my team treated every classmate a cup of bubble, many classmates who don’t come from Asian drink this in the first time and all classmates like it. As a result, most young people like the bubble tea but why the store selling bubble tea will be closed?

Food market s different from other market
If you want to export your local food to other country, the most important thing is if people in that country can accept unique flavor or not especially Eastern food culture is totally different from Western food culture. For example, people in U.S. like sweet food and cold beverages even it is snowing out. Moreover, food market is competitive. Local restaurant has their dominant position and there are also many competitors coming from the counties near your country. Do your store have any advantage such as low price which can attract people can try it? Company cannot use the same business model selling food in other countries.

The Market of Traditional Taiwanese Food
Taiwan open the door and welcome Chinese visitors in this month. People coming from China can travel independently to Taiwan and don’t have to go with a group.
Most of them like Taiwanese snake and traditional Taiwanese food so they will buy couples of pineapple cake when they go back to China. As a result, this humble golden cube creates 3.5 million income every year. Since pineapple cake is popular to Chinese people, why the businessman don’t want to open stores in China?